I just heard a talk by Dr. Charlie Hall from Texas A&M University. He has a wealth of information on the business and economics of the green industry. He writes a blog that definitely is worth visiting on a regular basis. The following is more information:
Dr. Charlie Hall's Blog
Making Cents of Green Industry Economics
About the Blog:
Why "Making Cents"? Because as margins get tighter and tighter in the Green Industry due to market conditions becoming increasingly competitive, a few cents per pot/plant can make a world of difference! Stay tuned to this site for up-to-the-minute information regarding economic factors affecting your business and strategic responses to enhance profitability!
Information on Dr. Hall
Dr. Charlie Hall, Ellison Chair in International Floriculture, Texas A&M University
charliehall@tamu.edu
Dr. Hall’s expertise in marketing is nationally recognized in academia and among the Green Industry clientele he serves. His major areas of specialization include strategic management, market situation & outlook, and managerial economics. He is an invited speaker at numerous regional, national, and international meetings and is particularly known for the enthusiasm, passion, and intensity he exhibits when speaking.
A sample excerpt from his blog post on "from Conspicuous to Conscious Consumption" an interview with Dan Stanek, Executive Vice President, TNS Retail Forward.
"What advice do you have for retailers who are (re)developing their marketing strategies?
The most important thing for retailers is to tie value and values together. When you can make a statement to offer lower price or great value and also that you are doing things “right” (such as making a donation with each purchase or using environmentally friendly materials), it will help justify the purchase for shoppers. You need to provide a reason for consumers to prioritize your purchase in their life above other things they need to spend money on."
You can view Dr. Charlie Hall's blog at http://ellisonchair.blogspot.com/
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